HSBC UK Wealth Campaign

Role: Art Director | Designer

We built a campaign for HSBC UK in 2024, to promote their wealth products to those hesitant in taking that first step into the investment world. Our concept was crafted around ‘busting money myths’ and its success meant we were able to create a second phase for 2025.

Deliverables: Creative concepts | Print and digital collateral | Art Direction | Design

An adult holding a baby and looking at each other in a cozy room with a bookshelf in the background. Overlaid text reads: 'You don't need a degree to invest. Just a degree of confidence. Tailored investment advice for you and yours. Capital at risk. HSBC UK. Start today'.
A young girl with blue eyes looking through a magnifying glass, holding it up to her face. The background is blurred, and the text overlay reads: 'You don't have to see the future to know your savings will grow.' The HSBC UK logo is in the bottom left corner.
A young girl with blue eyes holding a magnifying glass to her face, peering through it, in an advertisement for HSBC UK promoting fixed rate savings accounts.
A woman in outdoor gear laughing by a lake with boats, promoting HSBC UK with the slogan 'You don't need to go all-in when you can dip your toe in. Investing your money with HSBC doesn't have to be daunting.'
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