A bit about me

As an Art Director with a background in design and an English degree, I offer a blend of big-picture thinking and a sharp eye for detail — from brand platforms and campaigns to content and social. I’m as comfortable shaping creative strategy in a workshop as I am art directing a shoot, writing a headline, or crafting layouts. But where I bring the most value is in brand thinking – helping businesses define who they are, how they show up and what they say (and don’t say) at every level.

And with 16+ years in advertising and marketing, I can lead multidisciplinary teams, collaborate with stakeholders and help build brand stories that are not only creatively compelling but clear, consistent and genuinely effective.

When I’m not working, I’m spending time with my husband and 2 kids, swimming in the sea, listening to true crime podcasts or reading (*doomscrolling) with a coffee.

Experience

VML: 2023-2025 [Senior Creative]

Wunderman Thompson London: 2020-2023 [Senior Art Director]

Mirum London (Merged by WPP): 2016 – 2020 [Senior Designer / Creative]

Quirk Agency London (Acquired by WPP): 2013 – 2016 [Senior Creative]

Hattrick Marketing (Acquired): 2009 – 2013 [Mid-weight Designer]

Bellagio New Media (South Africa): 2008 – 2009 [Mid-weight Designer]