Blue Turaco - London OOH Campaign

Role: Concept, design and art direction

Deliverables: Digital OOH | Social ideas | Activation ideas

When you make coffee this good, and this important, you’re bound to ruffle a few feathers. From shaking up morning routines with bold flavour to calling out the injustices at the heart of the coffee industry, Blue Turaco have never been afraid to stand up – and speak up!

So we launched a campaign that does just that.

I teamed up with one of my favourite copywriters Clare Wilson, to build this campaign for Psalt – namely Partner Conrad Rasmussen (my former ECD) and Head of Strategy Sherice Anibaba after they won incredible media space through the Bauer Media Group Compass Scheme (designed to support underrepresented entrepreneurs and scaling businesses across the UK by providing national visibility).

Clare and I wanted to create something really attention-grabbing, on very tight budget, that would make the iconic bird on their packaging an even bigger star. And thanks to some fantastic OOH sites across London, like Tottenham Court Road, Great Portland Street, Great Marlborough Street and Westminster, plus the appearance of a mysterious Birdman on the morning commute, we think we really hit the brief.

I developed our star using Photoshop and many, many iterations, using MidJourney, Microsoft Copilot and Photoshop – to get that Blue Turaco look and swagger just right – and bring an even bolder pop of colour to the brand.

So move over pigeons – there’s a new (blue) bird in town.

A colorful advertisement featuring a screaming blue bird with an open beak, a package of Blue Turaco coffee, and bold text saying "Get our coffee down your beak." The ad quotes The Guardian 2025 calling it the "Best All-Rounder" and includes the tagline "Blue Turaco. The feather-ruffling coffee."
A colorful rooster with an open beak, displaying a bold message: 'We pay farmers not fat cats,' alongside a package of Blue Turaco coffee. The background is a vivid blue, emphasizing the rooster and the coffee. The image promotes Blue Turaco coffee, available at Tesco, Waitrose, Co-op, and Ocado, with a tagline: 'Blue Turaco. The feather-ruffling coffee.'
A colorful bird with a large yellow and red beak shouting with sunglasses on against a blue background. A bag of Blue Turaco coffee with a logo showing a blue bird is at the bottom left. Text reads, 'Taste buds! This is your wake-up call' and 'Available at Tesco.' A yellow banner at the bottom says, 'Blue Turaco. The feather-ruffling coffee.'
Collage of colorful bird portraits with open beaks, various backgrounds, and different feather patterns.

“An incredible duo who pushed us to be brave, elevated everything…hands down the most incredible creative team.”

A busy city street with pedestrians, a Swedish person wearing a blue suit and a bird mask standing next to a phone booth, and a colorful advertisement for coffee with a bird on it.
A busy city street scene with pedestrians crossing the sidewalk, parked cars on the side, and buildings lining the street. There is a digital advertisement display promoting coffee with the text 'GET OUR COFFEE DOWN YOUR BEAK.' The sky is clear and the weather appears sunny.
Person wearing a bird mask (large bird head with yellow beak and black feathers) sitting on a subway, holding a yellow cup and saucer, dressed in a navy blue suit.
Person wearing a suit with a large bird mask, walking among a crowd on a city street.
A man wearing glasses, a dark jacket, and gray pants standing next to an electronic display in a shopping mall. The display shows a colorful advertisement for Blue Turaco coffee featuring a vibrant bird and the slogan 'Get our coffee down your beak.'
Two young men standing and a seated person wearing a bird mask and suit, holding a smartphone, outdoors near trees and bushes under a street sign.
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