Amazon for Charity Visual Identity

Role: Design and art direction

I was brought into this project by my Creative Director, Clare Wilson, to oversee the art direction and design of a VI for Amazon’s charity division, based on a concept she had come up with – ‘Hands-on Help’. Whilst designer Yoshi Okubo crafted the logos, I worked on a way to bring the concept to life through imagery and colour. Together, we developed the current approach. I was then responsible for writing and creating a style guide for the client and in-house creatives.

Deliverables: Visual Identity | Site design | Style guide

A promotional poster for Amazon charity campaign encouraging social activism through purchasing charity products. The poster features a photo of a person's hands raised in a clapping or high-five gesture, set against a colorful abstract background with geometric shapes.
A promotional graphic for Amazon charity encouraging donation of products to causes, featuring a black and white hand holding another hand, with colorful abstract shapes and text highlighting charity benefits.
Poster promoting Amazon for charity, encouraging purchasing from charities where profits support good causes, featuring digital art of two hands clasped together, one black and one white, with abstract shapes and charity logos.
Screenshot of Amazon charity webpage with campaign information, featuring a banner with two hands clapping, and sections promoting various charitable campaigns including buying gifts and donations.
More work